
Authentic leadership: why is it so hard – and why does it matter
Authentic leadership is one of the most overused words in business today. Everyone claims it, almost everyone believes they have it – and yet few things are as rare, or as quietly exhausting to fake. In this piece I explore what really makes authenticity so hard, why it matters more than ever for leaders under pressure, where the hidden pitfalls lie, and how you can lead from a more honest, grounded place. Not by baring your soul or “just being yourself,” but by daring to see clearly what’s actually there – in you, and in the people across from you. Drawing on Susan Campbell’s Getting Real and research from Harvard Business Review.








